Choosing to make an ecommerce website is really an easy part of the puzzle. The real challenge is to choose the platform for doing so that is efficient and meets all your business demands. Thankfully, if you know where to look for the right experts, there are a host of eCommerce platforms that promise to bring instant brand success. One platform that has taken the eCommerce industry by storm is Magento, and along with Shopify, these two arе the go-to choices for today’s web dеveloper.

However, Shopify has fallen behind Magento in terms of popularity simply because it is comparatively more cluttered and complex. Magento, on the other hand, is an efficient, open-source software that is easy to understand and even easier to implement. If you want to own a web store that looks good and performs great, then hiring a reputed Magento Development Agency is the way to go. However, it’s simplicity is not the only reason that gives Magento the edge over other web-store building tools, let’s take a look at some other factors that have made it the most applied eCommerce giant from developers worldwide.

1. Magento Promotes “ease of use”:

Between the two, i.e. Shopify & Magento, the latter is like the more matured sibling and therefore, more conventional and simplistic in its approach. No complex coding is involved with using Magento and so it is not a professional-exclusive platform. A limited number of templates and designing tools means that it is more beginner-friendly than other alternatives.

2. Unmatched Site Functionality:

As mentioned earlier, Magento with its extensive features is suited for building complex eCommerce platforms as much as it is elementary in basic site building. To start an online business website, Magento allows you to create a number of CMS pages, and other fey features here include- creating and managing products and product catalogs, arranging customer address in list form, extensive payment and shipping methods, order modification and more.

3. Magento is SEO-Friendly:

As they say, “content is king”, and with the inclusion of SEO-friendly content, you can ensure that your business is able to reach as many interested customers as possible. The platform is perhaps the best for the purpose of “creative content management” & eye-catching infographics. If you want to pitch your business to a large audience without actually selling the products there, but rather a physical store, then you must opt for a potent Magento Development Company.

4. Flexibility:

Magento, generally speaking, is highly flexible. We can say that because it comes with a large bundle of plugins and widgets. These plugins are much easier to install and quite a lot of them are free of cost. With their help, you can customize your web page with your eyes shut. Additionally, thousands of themes and extensions make your layout quite attractive to new site visitors.

5. Magento Is Highly Security:

Many eStore builder tools don’t have inbuilt plugin support, so the developer has to depend on third-party plugin providers which can put your site info at risk. But that is not an issue when you trust a well-reputed Magento Development Company, as it will make use of Magento’s advanced security patches to build you a highly secure web store that’s immune to most kinds of malware & cyber-threats.