[Verse 1]
Well, I can still feel the pain from my last fall
Face down in the dust just short of the call
Hurt like hell, but you get back on
'Cause when the buzzer sounds, you take the bull by the horns
Bent me, broke me, tore me in two
Hurt my pride to know the ridin's true

[Chorus]
Then I heard, "Cowboy up, gotta be tough enough
To keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it down, knuckle down, cowboy up!"

[Verse 2]
Well, Cheyenne was the wildest ride of my life
But I gave it my best on a wild 'n' me night
It was all over right out of the gate
And still I held on tight and I tried to make out
Bent me, broke me, tore me in two
Hurt my pride, you know the ridin's true

[Chorus]
Then I heard, "Cowboy up, you gotta be tough enough
To keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it 'round, double down, and cowboy up!"
[Bridge]
Well every time I ride, I can't forget that night
That I should've rode better and I'll never know why
It still hurts every time I try
Stay on as long as that seven second ride

[Chorus]
Oh, cowboy up, gotta be tough enough
Keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it 'round, knuckle down
Then cowboy up, gotta be tough enough
Keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it 'round, knuckle down
Cowboy up, gotta be tough enough
Keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it 'round, knuckle down

[Fading Out]
Cowboy up, gotta be tough enough
Keep on ridin' when the ridin' gets rough
You know you love what you do, do what you love
Wrap it 'round, knuckle down