Internet advertising has a very low cost compared to even the cheapest forms of advertising.

For example, if you divide the cost of building and maintaining a website (even one with low traffic) by the number of visits, you will easily find that the cost per visit is many times lower even than advertising with brochures

2 Flexibility

The internet offers a lot of flexibility in terms of advertising. For example, one can modify thе ad on their website by simply changing thе text or some photos with little cost or even almost zero if they do it themselves.

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One might think similarly how expensive and time consuming it is to change an advertisement on television.

3 Long duration
While TV and radio advertising, for example, is only available for a few seconds, Internet advertising is always available at any time of the day

4 Targeting.

The way the internet works and especially the search engines make internet advertising very effective as it is as targeted as possible.

Each sitecan contain keywords that will drive anyone interested through search engines to it.

So in this way the chances of the visitor becoming a customer increase significantly as he did not arrive at the site by chance.

5. INCREASE COMPETITIVENESS THROUGH EXPANSION OF BUSINESS AND IN INTERNO T

The internet also enables a business, in addition to advertising, to substantially expand its operations to become more competitive with much less risk.

This can be done through the creation of an online store (eshop). An eshop has a much lower risk for a business than setting up a regular store.

This is because an eshop has some very important features. An eshop does not need the same space as the physical store, which automatically means very reduced costs due to lack of rent, electricity, taxes, etc.

6. GROWTH OF POTENTIAL CUSTOMERS BREAKING THE LOCAL LIMITS

In addition to the increased competitiveness mentioned above, using the internet either as an eshop or simply as an advertisement and advertisement through a site or a simple logo registration, can help significantly in maintaining and increasing the customer, as it is the fastest and a more economical way for a business to expand beyond the boundaries of the local market .

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